Many organizations, in their growth journey, tend to focus on the wrong priorities, neglecting to build the right strength in marketing. This challenge is intensified when their compass is pointed in the wrong direction.
Unlock Your Brand's Best-Kept Secret: Its True Positioning
Discover the untapped potential within your business — the value you know exists but most of the world has yet to see — and turn it into a scalable GTM strategy that aligns marketing, empowers sales, amplifies your message, and drives you to exceed your ambitions.
See how this worked with three successful acquisitions
5 Focus Areas. 1 Unified GTM Strategy.
Today's successful companies use a story framework, are content centric
and focus on five distinct areas of company development in marketing.
The art of positioning is strategically defining your offering's place in the market to resonate with your target audience and stand out from competitors. It’s about owning a unique space in the minds of customers, creating clarity, differentiation, and undeniable relevance — driving preference, loyalty, and sustained growth.
A story-centric approach to marketing weaves a compelling narrative around your customer successes and offerings, forging emotional connections that drive engagement, inspire action, and turn customers, partners, press, analytics, and employees into loyal advocates.
Your distinct identity and promise that sets your business apart — shaping how customers perceive, trust, and connect with you. It’s the foundation of your brand’s reputation, the driver of loyalty, and the catalyst for lasting growth.
Guiding potential customers through every stage of the buying journey, from awareness to decision, by optimizing key touchpoints that nurture interest, build trust, and convert engagement into action — ultimately driving sustained revenue growth and long-term customer loyalty.
Is your product strategy holding you back? Fulfill your positioning potential with sharper messaging, higher demand, and stronger sales alignment — and turn your product into a market leader.
Tap Into the full power of your ecosystem. Harness the strength of partner marketing to expand your reach, amplify demand, and drive revenue together. Unleash the full potential of sell-with strategies and turn your ecosystem into a growth engine.
In each case the acquirer was looking to fulfill their own vision and needed to solve a specific problem. Sometimes they had already started to invest in building a technology solution, or hiring people in a new area but just wanted to move quicker. Other times they were making a bet to strengthen their position in the marketplace.
Wipro strengthened its leadership and consulting capabilities with the acquisition of Edgile, a firm driven by the mission: "We Secure the Modern Enterprise." This move underscores Wipro's commitment to its own transformation and industry leadership.
Google was struggling with its messaging execution and needed to level the playing field with iMessage
Google committed to RCS and bought Jibe, the Cloud Communication Platform (the leader in RCS) in 2015.
Ever wonder how Google got involved with RCS, hear it from Google's Sundar Pichai -- LISTEN NOW.
BT was on a mission to reinvent itself and wanted a developer-centric approach to communication
BT acquired Ribbit, Silicon Valley's First Phone Company in 2008
