# Ted Griggs and JP Rangaswami: A Video from the Ribbit and BT Story

Video: [Ted Griggs and JP Rangaswami](https://www.youtube.com/watch?v=7zvNI7OkKZo)

This video features Ted Griggs and JP Rangaswami. It belongs to the Ribbit chapter of Dan Seyer’s track record.

## The Ribbit and BT story

BT was on a mission to reinvent itself and wanted a developer-centric approach to communication. In 2008 it acquired Ribbit, Silicon Valley’s first phone company.

## Part of a track record

Ribbit is one of three consecutive exits to public companies in Dan Seyer’s career: Ribbit to BT in 2008, Jibe to Google in 2015, and Edgile to Wipro in 2021. In each case the acquirer was fulfilling its own vision and solving a specific problem, and clear positioning helped it see why the company mattered.

More videos: [the Jibe Mobile hackathon](https://www.buildmarketing.ai/video-jibe-mobile-hackathon) and [why Edgile hired Dan Seyer](https://www.buildmarketing.ai/video-why-edgile-hired-dan-seyer).

Want to talk about where your company is positioned today? [Get in touch](https://www.buildmarketing.ai/#Get-In-Touch) with Dan Seyer.