# Why Edgile Hired Dan Seyer: Don Elledge on Investing in Marketing

Video: [Don Elledge interview: why we invested in marketing at Edgile](https://www.youtube.com/watch?v=r-PuKmzRm1Y)

In this interview, Don Elledge, CEO of Edgile, talks about why Edgile chose to invest in marketing, and why the company brought in Dan Seyer to lead it.

## About Edgile

Edgile was a consulting firm driven by the mission “We secure the modern enterprise.” In 2021 Wipro acquired Edgile, strengthening its leadership and consulting capabilities and underscoring its commitment to its own transformation.

## Part of a track record

Edgile is one of three consecutive exits to public companies in Dan Seyer’s career: Ribbit to BT in 2008, Jibe to Google in 2015, and Edgile to Wipro in 2021. In each case the acquirer was fulfilling its own vision and solving a specific problem, and clear positioning helped it see why the company mattered.

Want to talk about where your company is positioned today? [Get in touch](https://www.buildmarketing.ai/#Get-In-Touch) with Dan Seyer.