Watch “Don Elledge interview: why we invested in marketing at Edgile” on YouTube
In this interview, Don Elledge, CEO of Edgile, talks about why Edgile chose to invest in marketing, and why the company brought in Dan Seyer to lead it.
About Edgile
Edgile was a consulting firm driven by the mission “We secure the modern enterprise.” In 2021 Wipro acquired Edgile, strengthening its leadership and consulting capabilities and underscoring its commitment to its own transformation.
Part of a track record
Edgile is one of three consecutive exits to public companies in Dan Seyer’s career: Ribbit to BT in 2008, Jibe to Google in 2015, and Edgile to Wipro in 2021. In each case the acquirer was fulfilling its own vision and solving a specific problem, and clear positioning helped it see why the company mattered.
Want to talk about where your company is positioned today? Get in touch with Dan Seyer.
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