The Build Marketing blog
Positioning, go-to-market, and reinventing marketing around AI, drawn from three startup exits worth of pattern recognition.
AI agents for your business
A five-part guide: what agents are, how to build them, where they run, what you can buy and the platforms to run your own. Each part ends with a quiz.
- What is an AI agent?
- How to build an AI agent
- Where should AI agents run?
- Can you buy AI agents?
- Platforms to run your own agents
Does Your Website Need to Speak Agent?
AI agents now research vendors and book calls for buyers. What it means for your website to hold a two-way conversation with them, whether you need an API, and who needs it most.
Read article →Why Every Website Now Needs Three Interfaces: Human Chat, Human Readable and Machine Readable
People now ask instead of browse, and AI reads your site on their behalf. Why your website needs human chat, human readable and machine readable interfaces, and how to start.
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Positioning: The Timeless Marketing Strategy
Why positioning is the foundation every scalable marketing motion is built on, and how to get it right.
Read article →The Rise of the Marketing Super-Creator
A new archetype is emerging: marketers who move beyond using AI to architecting it, and who organizations will be desperate to hire.
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The Mechanics of Scale
How to make an acquisition work with the help of your customers: combined value, a shared story and every touchpoint.
Read article →Do CMOs Need a Build Partner?
Marketing spent twenty years becoming a technology function without building a corresponding build function. AI is finally forcing that gap into the open.
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My CFO Cut My Marketing Budget and Said: Use AI. Now What?
AI made marketing more productive, yet costs have not dropped and CFOs are noticing. How AI is quietly rewriting marketing economics.
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How to Securely Use ChatGPT for Marketing
Four practical ways to keep your data private while putting AI to work across your marketing.
Read article →Clay vs ZoomInfo
We were happy ZoomInfo customers with their API for years. How Clay changes the way you buy B2B data, and when the full subscription still fits.
Read article →When Is HubSpot the Right Fit?
What HubSpot does well in 2026, including its AI agents, who it fits best, and when Pardot, Marketo or NetSuite is the better choice.
Read article →NetSuite Marketing: Is It a Viable Option in 2026?
Yes, if you build it out. NetSuite is extensible: how companies already on it can make it better than other marketing platforms, step by step.
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